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IPTV viewing surpasses cable TV for first time as cable viewing is down 39%

IPTV viewing surpasses cable TV for first time as cable viewing is down 39%

by timuin | Aug 24, 2022 | News

Jon Lafayette business editor of Broadcasting+Cable Continued cord-cutting and the shift to streaming resulted in what analyst Michael Nathanson of MoffettNathanson called a “shocking” 39% decline in total-day C3 ratings for broadcast in July. Nathanson noted that a...

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