As the report points out, it isn’t a coincidence that the streaming milestone comes during the summer, when football is out of season and most broadcast programs are on hiatus. Still, Nielsen predicts that it won’t be long before streaming is able to maintain a winning streak for good.

Also notable from this month’s Gauge was the performance of Netflix, which it has noted as the leading SVOD service since the report was launched. The O.G. streamer has seen a 27% increase in viewing between 2021 and now, notably including the biggest streaming day in history on Christmas 2024, which it achieved with two NFL games. With 4 billion minutes watched, the No. 1 streaming program of the month was “You” thanks to the release of its final season — a full circle moment for Netflix, which acquired Season 1 of the series from Lifetime, saw strong viewership, then picked up the series and produced it in-house for the following four seasons. read more…